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Why Dubai

Pure South is the first of its kind at a global level outside Australia.  Nowhere else in the world is there an all encompassing Australian Business - owned by Australian’s and supporting Australian suppliers directly from abroad.

Dubai is an International destination and a multicultural melting pot.  Our retail offering appeals to both the expat community and local Emirati’s alike, those who appreciate high quality, hand made, boutique and speciality products.

Future plans for Pure Souh include multiple locations across the Gulf region and South East Asia.